GOP Candidates and network marketing

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As the GOP nomination race unfolded, we’ve watched candidates turn to social media as a key strategic advantage in their marketing campaigns. Some have successfully leveraged these channels to engage large audiences and build impressive follower bases, while other have neglected some basic rules in social media marketing.

Some of the candidates have participated in some suspect network marketing schemes, namely Donald Trump and Ben Carson.

Ben Carson did some promo, but Donald Trump was a brand ambassador for ACN.

MLM nor not, let’s take a look at some of the most notable social media tactics that the GOP candidates have used throughout their marketing campaigns, and point out some key takeaways that marketers can benefit from:

Creating video content

In 2015, 50% of online videos account for 50% of all mobile traffic. Moreover, 78% of people watch videos online every week, while 55% watch videos every day, according to HubSpot research. By 2018, it’s expected that 79% of consumer Internet traffic will be driven by video.

Candidates seem to understand these numbers very well, as they engage in creating compelling videos, across multiple types of social platforms. Marco Rubio has one of the best YouTube channels, with over 11k subscribers and over 3 million and a half views on his videos: Continue reading “GOP Candidates and network marketing”